Originality77
Lyrical Content70
Longevity65
Overall Impact70
Reader Rating1 Vote50
71
Although ‘No Data’ is seemingly a Hip Hop album at its core, as far as genre is concerned Daye Jack has continued to take some interesting steps to distance himself from his peers and create a more individualistic sound

Emerging Hip Hop Artist Daye Jack started his music career in 2014 at 18 years old whilst studying computer science at NYU, releasing the ‘Hello World’ EP. Since then, after signing to Warner Bros. Records releasing the 2015 EP ‘Soul Glitch’ and ‘Surf The Web’ – a 7 trackproject released in 2016, Daye has also gone on to work with Run the Jewels’ Killer Mike and now the 21 year old Daye has released his debut LP ‘No Data’.

Although ‘No Data’ is seemingly a Hip Hop album at its core, as far as genre is concerned Daye Jack has continued to take some interesting steps to distance himself from his peers and create a more individualistic sound. This is perhaps mirrored in his decision to only have three artists feature on the LP; Donmonique, DP and Denzel Curry.

The album opens with a funky track ‘No Data’  that introduces both Daye Jack and his personal Artificial Intelligence system called Sam to the listening audience, with Sam calibrating itself to help Daye get paid and be cool, whilst he playfully sings “Wanna be fly, wanna be smooth (Yeah). There ain’t no data”, and sets the tone for the 12 track album.

Although it is obvious that computers and technology are a running theme for ‘No Data’ much like his previous projects, it’s not solely technology themed as Daye also tackles the topic of youthful love on the charming ‘Data Love interlude’ and also anxiety, confusion and failed relationships on ‘Lady Villain’. On the groovy ‘finish line’; a fun, race themed track that also appeared on the ‘Surf The Web’ Project, we also hear of Daye’s commitment to be ahead of the rest – alongside some catchy synths and brass.

Whilst ‘Raw (Remix)’ is easily the grittiest song on the album, catering to the more hardcore hip hop fans and boasting explosive verses by both DP and Denzel Curry, the other stand out track ‘Casino’ is a definite gem that showcases Daye’s ability to make positive music that will be a worthy addition to any summer playlist.

No Data’ is out now via Warner Bros. Records

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