Moving through potent indie-pop while incorporating jazz-influenced instrumentation, and fusing altogether under an umbrella of bedroom electronica, 22-year-old Stockholmer AUGUSTINE makes his debut with ‘Luzon’ working alongside producers Rahmani (LÉON, Skott) and Björnson.
Welcome Augustine, thanks for taking the time to talk with GIGsoup. So, 5 questions, 5 mins – here goes…
Tell us about your debut release ‘Luzon’, how is it important to you as a song?
It’s very important! It kinda hit the spot exactly how I want the sound for the project to be. It also felt very satisfying to get it done because it was a real puzzle for a couple of months. I think there’s maybe 15 different versions of the song now, haha. And lyric-wise it’s maybe the weirdest song I’ve written. I’m just hoping the lyrics paint a picture. Whatever that picture is!
The music video for ‘Luzon’ is visually captivating, talk us through yours and the directors’ thought processes here…
Thank you! Me and Rassmus Björnson (who I’ve written the song with) just got an idea for the video because we’d been watching films like The Rum Diary and The Talented Mr Ripley while we were finishing the track. So we booked the cheapest flight we could find to Italy and took our friend David Sahlberg with us. He’s an extremely talented videographer so just went with our ideas. We got up early in the mornings before the tourists poured in and managed to capture those sunrises and sunsets but we just had the camera rolling most of the time.
Tell us about your journey and how started writing music as ‘Augustine’
I’ve written music in different forms/genres for a couple of years now, mostly pretty lo-fi demos. Those demos got me in to a songwriting school though! The school is called Musikmakarna and that’s where I met Rassmus (producer, director and editor of the video etc) and that’s when ideas for Augustine started happening. We started working on Luzon about a year ago, and we’ve managed to finish a couple more songs in between. Rassmus then introduced me to Agrin Rahmani who has helped us a lot with the last 20/30% of every song. Polishing the sound, the productions etc.
What’s your writing process like?
Mostly a lot of puzzling in the production! When the essentials are there for a song it’s a lot of fun to go into the project and change sounds completely, mute stuff to create space and so on. The chorus in Luzon is a B-hook from another chorus from the beginning. And lyric writing mostly happens in the evenings. Stupid lines that just enter your brain from nowhere when you’re tired or hungover!
Do you have any advice to anyone else starting out in music or preparing to release their debut?
Oh, I don’t know really… Surround yourself with good people who can help you out! Set a date and try really hard to get the song done by that date. You can plan a debut forever.