This Sound Of 2016 article was written by Adam Skirving, a GIGsoup contributor
The BBC have announced their ‘Longlist’ of contenders for their annual ‘Sound Of…’ poll, which has been running since 2003.
The list is chosen by a panel of music industry insiders: 144 critics, writers and DJs, who put forward 15 acts they believe will be of importance to the music world in 2016. It has been notable in selecting artists who have gone on to achieve mainstream success in the global music industry.
Winners in previous years include Adele, 50 Cent, Sam Smith, Mika, Ellie Goulding, and Haim, amongst others.
Last years winners Years and Years panned out as a reliable prediction; their debut album Communion gaining number one status in the UK, with a headline gig at the Wembley Arena planned for Spring.
The BBC Sound Of 2016 longlist is as follows;
- Izzy Bizu
- Alessia Cara
- Loyle Carner
- Jack Garratt
- J Hus
- Dua Lipa
- Billie Marten
- Mura Masa
- Rat Boy
- Section Boyz
Indicative of the trends of previous years, 2016’s list is heavy on the Grime and Rap, while sparing on the Guitar music front, Blossoms and Rat Boy the only acts catering to such an audience.
The BBC states the rules for the Sound of 2016 polls; “the acts should not already be well known to the UK general public – through featuring in the final stages of a TV talent show, for example, or having already been a member of a successful band.”
Furthermore; “They must also not have been the lead artist on a UK top 20 single or album before 30 October 2015 – though guest vocalists are eligible.”
In January 2016, 5 of the 15 acts will be chosen, before a single winner is announced on the BBC Radio 1 Breakfast Show on the 8th January 2016.
DJ Annie Mac called the poll “a definitive list of the key artists to look out for and listen to” for 2016.
Furthermore; ”It has real results, incredible success stories and I’m looking forward to being able to support these people on my radio shows.”