Jägermeister and Soho Radio have announced the return of ‘The Label Lodge’ to their collaborative music space, Jäger Soho, for a third year. ‘The Label Lodge’ is held in partnership with the Association of Independent Music (AIM) and aims to give independent music labels from around the UK a central London space where they can showcase their music.
Following the success of previous years, ‘The Label Lodge’ will run from the beginning of June until the end of August, and will feature daily and weekly pop-up residencies celebrating diverse musical styles from some of the UK’s most exciting independent labels including; Matador, Fire Records, Tiergarten Records, Fuzz Club, Mayfield Records, Independent Label Market, DeepMatter, Marathon Artists, Distiller and Anjuna among others.
Each takeover will invite the public to share and enjoy the best of independent music in its own way, but people can expect a mix of: live performances cut straight to vinyl, radio show takeovers, album and record signings, industry workshops, exclusive mini-gigs, plus the chance to get your hands on great merchandise and music. Jägermeister will be providing a fully stocked bar featuring specially crafted Jägermeister cocktails for a number of events and parties in the space.
Tom Carson, Music Manager at Jägermeister UK added, “‘The Label Lodge’ brings together everything that Jäger Soho stands for; creativity, independent music and grassroots initiatives. We couldn’t be happier to welcome AIM and a myriad of incredible independent labels back for what I am sure will be another successful edition”.
Paul Pacifico, CEO of AIM said, “The Label Lodge at Soho Radio with Jägermeister is a great way to catalyse creative, fun, and dynamic activity, helping everyone involved extend their reach, connect with wider networks and do positive business together. I feel that is exactly what AIM is all about.”
For more information on artist announcements, scheduled performances and in depth residency details for ‘The Label Lodge’ visit the Soho Radio website, the AIM website, or keep an eye on #JagerSoho on social media channels.