According to a recent article in The New Yorker magazine, Jack White talks about the vision he has for Thirdman Records. “He wants the company to produce objects and projects he cares about, in the belief that if they appeal to him and his staff, they will appeal to others, even if they appear pointless,” the article states.

Apparently, White’s latest vision includes joining the ranks of the likes of David Bowie, Sir Paul McCartney, Keith Richards, Bob Dylan and Sting, all musicians who have written a book for children.

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Thirdman Records announced on Friday the 19th of May, the prerelease of a children’s book from the 12-Grammy award-winning musician, actor, producer, and writer, Jack White called “We’re going to be friends.”

Thirdman Records website says the children’s book will be animated by Elinor Blake the American animator behind the popular animation series, Pee Wee’s Playhouse, and The Ren and Stimpy Show. The book will include recordings of the original song by The White Stripes along with new versions of the song by April March and The Woodstation Elementary School Singers, all included with the book as digital downloads.

The book’s scheduled release is set for the 7th of November of 2017, four months after the 20-year celebration of the creation of The White Stripes.

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