For being such a young artist, Alfreda has already found her true voice. Her single, “Thunder” is a perfect example of this, through revealing vulnerabilities while simultaneously communicating an insecurity we all have to go through.
“Thunder sounds like it’s about a competitive dynamic with a friend, which it is, but for me, it’s more about that feeling you have when you want to be heard, but don’t know how, so you blame other people for stealing your ‘thunder’ from you. For me, I guess I wanted attention, but I was far too shy and insecure at the time to put myself out there. So I just got a bit jealous when people thrived around me, which is obviously irrational and childish because we should all support each other. But writing the song really helped me get out of that state. Hopefully, the song will connect to fans if they’re going through a similar situation, but have trouble identifying or expressing it. I think this is quite a regular feeling for people, and the only way to overcome it is to be more honest with yourself, and kinder to yourself.”
Alfreda doesn’t force heart-wrenching emotion into dramatic ballads with message-heavy chants. The intelligently simplistic narrative and R&B crooning throughout “Thunder” helps elevate the single’s more conventional song structures to present a convincing argument that the young songstress will be one making her way to the top very soon.
Alfreda is a singer/songwriter based between London and Berlin. While she now lives in London, she grew up in New York City, which is where her father, a respected poet and playwright encouraged her to start writing. In 2006, she and her family relocated to Sussex, where Alfreda began experimenting with music software and recording her own songs. At 16, she decided to make the move to London to pursue her dream. The next couple of years were spent writing and experimenting with different sounds with a producer, as well as getting a band together and playing live shows around the city.
After Alfreda’s longtime collaborator Craig Walker (Power of Dreams, Archive) introduced her to the Berlin music scene, she got to know many new producers and songwriters and now credits her time spent in the German capital for defining her style. Her music features appearances from musicians such as Tyler Pope (LCD Soundsystem) and Knox Chandler (Siouxsie and the Banshees), and she has been produced by Victor Van Vugt (Nick Cave, PJ Harvey) and Jan van Der Toorn (Outkast, Snoop Dogg, Bryan Adams).
Alfreda’s main musical and visual idols are Lady Gaga, David Bowie, Kanye West, Madonna, Grace Jones and Kendrick Lamar. Whereas lyrically she cites Bob Dylan, Paul Simon, Bjork and Patti Smith as big inspirations. Her approach to fashion is mainly influenced by her godmother, the late Isabella Blow.