‘Hard Work Dedication’ is the gritty new single from UK soul & funk “rising stars” The Ashton Jones Project (Cheltenham Jazz Festival). With flavours of James Brown and Tower of Power, this funky new single is an ode to perseverance, tenacity and all things hard working. The group expertly weave their way through this feel good jam,

with Jones’ trademark dynamic, full-blooded vocal leading the charge, punctuated and driven horn lines flowing freely, soulful organ, and a rock solid rhythm section.

Ashton Jones is one of the UK’s finest new funk/soul vocalists and songwriters, rapidly becoming known for his vibrant and dynamic live performances. You might well recognise Ashton’s voice from some recent high profile TV commercials for Amazon UK – on the most recent, he tackles a Freddie Scott classic “You Got What I Need” 

With influences including James Brown, Earth Wind & Fire, Rick James and Prince, and a throwback style rarely seen on this side of the Atlantic, Ashton delivers soulful melodies, gritty funk and sparks of falsetto with an audience captivating brand of energy, flare and musicianship.

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