Today Chilean psych duo The Holydrug Couple release their new album ‘Hyper Super Mega’ on Sacred Bones!
Amidst eleven tracks of perfectly-formed, heady psych-pop, ‘Hyper Super Mega’ speaks of immediacy, internet and social media, consumption, love and a comfortable despair at the state of the planet. It tells of a world over-connected through cell phones and information, whilst hinting at the place of occult language and imagery in an attempt to convene different and unknown places, or places that are open to interpretation.
To celebrate the release, the band have shared a new video for one of the album’s stand-out tracks, “Waterfalls“. Directed by Ion Rakhmatulina, it’s a suitably intoxicated and cerebral affair.
Following the release and surrounding tours of their second album, 2015’s ‘Moonlust’ (Sacred Bones), Ives Sepúlveda Minho and Manuel Parra found themselves back at home in Santiago, Chile, feeling directionless and listless. Amidst these feelings of post-tour weariness, the words “Hyper”, “Super” and “Mega” struck a chord – terms with origins so steeped in history and mythology, which have come to represent stark superlatives of consumerism. Hypercapitalism, hypermarket, hyperspace, hyperactive, hyperlink, megabyte, megabuck, megalomania, megastorm, megaplex, superhighway, superhero, supermodel, supersize… “It seemed that the scale of everything over-exaggerates human capacity and time” Ives notes. So, the duo immersed themselves in these feelings and started to build the foundations of their new record.
Overall, ‘Hyper Super Mega’ is a capsule history of The Holydrug Couple, incorporating a decade of experience recording, touring the world, and absorbing the sights and sounds of their native Chile.
The Holydrug Couple tour dates:
17 Nov – NL – Amsterdam – Cinetol
18 Nov – UK – Brighton – Green Door Store
19 Nov – UK – Manchester – Now Wave
20 Nov – UK – London – The Lexington
21 Nov – FR – Paris – Point FMR
23 Nov – CH – Zurich – Exil
24 Nov – CH – Bulle – Ebullition
25 Nov – DE – Cologne – Bumann & Sohn
26 Nov – DE – Hamburg – Hafenklang
27 Nov – DE – Berlin – Urban Spree
28 Nov – DK – Copenhagen – Loppen
29 Nov – NO – Oslo – Revolver
30 Nov – SE – Stockholm – Melodymaker
01 Dec – SE – Malmo – Plan B