Following its premiere via New Noise Magazine yesterday, London/Norwich Crew Youth Killed It has released their latest video single, ‘Headbutt’, here. Frontman/guitarist Jack Murphy says of the piece and its message: “The song was written about toxic masculinity and how males are pressured into feeling like they always have to “one-up” each other. In the video, we wanted to portray different types of males and how sometimes you don’t realise just how toxic your actions can come across to other people. It’s time to be more socially aware and understand that people love the real you, not someone you think you need to be. Life’s not a competition it’s a path that we all take together so let’s help not hurt each other along the way.”

Headbutt’ is the latest in a series of tongue-in-cheek, personality packed video releases from Youth Killed It, with other recent doses including ‘Where Did I Go Wrong?’ (here); title track ‘What’s So Great, Britain?’ (here); and the seasonally appropriate ‘Great British Summer’ (here). All tracks are taken from their forthcoming sophomore album ‘What’s So Great, Britain?’. ‘WSGB?’ will see release via Rude Records on 5th October and is available to pre-order here, with Murphy explaining:  “Everything I’ve experienced over the last 14 months led to the creation of this record. Things that affect and impact the life of someone in their 20’s – from society to relationships. It’s been a mad 18 months for Britain and my personal life in general, so I really put my heart on my sleeve with this one.”

With a line-up completed by guitarists Carlos Montero and Josh Arter-Taylor, Josh Thexton on bass and Ben Ford on drums, Youth Killed It say “it’s hard to pinpoint where exactly our sound comes from, somewhere deep within the recesses of our minds probably.” The members have an eclectic range of tastes, from funk to indie, to alt-rock, blues, and prog-metal. In fact, their varied tastes can be no better demonstrated than by listening to their YKI material, whilst knowing they began life as metal band ‘Under The Influence’. Reforming in 2016 with their current moniker and aspirations of “writing songs about never doing the dishes, hating their day jobs and having fun”, they signed with Rude Records on the strength of 2 EPs, before releasing their debut album ‘Modern Bollotics’ in mid-2017. The quintet aims to “not take things too seriously in a world where everything is taxing and exhausting.”

Initially working with a production team on ‘What’s So Great, Britain?’, the Norwich crew had a rethink and opted to self-record at Crystal Sound Studios, with Murphy explaining: “Our sound just wasn’t where we wanted it to be, so Carlos and I produced it. It gave us more time and fewer restrictions. It really is from start to finish a band job: no extra writers, no producers, just us.” Capturing a raw and impassioned rabble comparable to the likes of The Clash, Arctic Monkeys, and Blur, they return with more nostalgic 90’s riffs, stream-of-consciousness vocal deliveries, and charming hooks. Murphy declares: “Our sound has developed and matured into something I’m seriously proud of. I hope it resonates the way I want it to, as me and the boys put everything into it and as much as I love the last one, this one really is close to my heart.”

‘What’s So Great, Britain?’ Track Listing: 1. What’s So Great, Britain? 2. Headbutt 3. Where Did I Go Wrong? 4. Great British Summer 5. The Getaway 6. 0121 7. What You’re Thinking 8. Already Dead 9. No Money, No Monday 10. Peaceful House 11. This Sounds Cliché 12. On My Own

Youth Killed It Release Sophomore Album ‘What’s So Great, Britain?’ via Rude Records on 5th October 2018.

Youth Killed It’s UK Headline Tour: 6th October – Manchester, Aatma | 7th October – Norwich, Epic | 9th October – Birmingham, Subside | 10th October – Bristol – Hy-Brasil | 12th October -London, Notting Hill Arts Club

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