Richard Ashcroft has revealed a video for new track ‘Hold On’.

The Verve frontman is due to release his new album ‘These People’ on Friday (May 20). It will be his first album since 2010’s ‘United Nations of Sound’. It has previously been revealed, much to the excitement of The Verve’s fans, that he has worked with Wil Malone on his new solo material. Malone provided orchestration on the hugely popular albums ‘Northern Soul’ and ‘Urban Hymns’.

The video is very simple, showing Ashcroft performing the song with a characteristically confident swagger against a black backdrop. Check it out above.

This Richard Ashcroft article was written by Suzanne Oswald, a GIGsoup contributor. Edited by Zoe Anderson.

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