Sully Erna, front-man for rock outfit Godsmack, has recently released as special music video for his track “Different Kind Of Tears” last year’s solo album “Hometown Life”.

The clip is aimed at helping to spread awareness of the opioid crisis in America in association with the Mark Wahlberg Youth Foundation and Recovery Centers of America.

Opioids are a class of drugs that include the illegal drug heroin, synthetic opioids such as fentanyl, and pain relievers available legally by prescription, such as oxycodone, hydrocodone, codeine, morphine, and many others.

The addiction isn’t a death sentence, even though it can seem like one, but estimated 91 Americans are dying every day from opioid overdoses. So when Erna was approached by Jim Wahlberg to get involved with the Foundation and help combat the out-of-control epidemic, it was an easy decision to make.

Sully spoke about his work away from the mic saying: “Most of the charity work I have done is based around helping out inner-city kids to begin with, since I was that kid myself once, and especially since the opioid problem is now so severe in my hometown of Lawrence, Massachusetts. This song and video echo the feelings of struggle and loss people experience with this addiction and yearns to be heard.”