Fifth Harmony return with their sophomore LP and have opted to mix their pop sound with a more mature RnB feel
Fifth Harmony are back with the follow up to their debut album ‘Reflection’. ‘7/27’ which provides us with a much-needed dosage of summer vibes to bring us out of the cold, wet spring. Packed full of RnB rhythms, soulful melodies and filled to the brim with sass ‘7/27’ has come a long way creatively from the band’s first album, showing us the journey of musical self-discovery that the girls have undertaken. The band’s debut was an album of exploration allowed them to explore different styles of pop music, and ‘7/27’ seems to be the result of the bands evolution, the creation of the bands new hybrid sound of pop, RnB and soul.
With a lot of girl bands currently offering us nothing more than catchy pop tracks, Fifth Harmony have opted to mix their pop sound with a more mature RnB feel. ‘7/27’ offers a throwback to RnB artists of days gone by, with tracks that would be at home on a Destinys Child or a Janet Jackson album, with their smooth melodic vocal lines and the perfect blending of their vocal harmonies. The 13 tracks are the perfect accompaniment to any pool party, road trip or hot summer night.
The album opens with the empowering ‘That’s My Girl’, which immediately captures the listeners’ attention with its unconventional brass samples which we’ve heard from the girls before on their hit ‘Worth it’. The lyrics ooze confidence, sass and female empowerment and are a step forward from the bands origins of sleepovers and breakups. Next comes the infectious hit ‘Work From Home’ featuring Ty Dollar Sign. The tracks light bouncing melodies and smooth seductive vocals make it an instant summer classic that will bury itself deep in the listener’s brain ready to resurface when the sun comes out. Other stand out tracks include ‘The Life,’ a potential summer anthem in the making with infectious bouncing synth lines and catchy vocal hooks. ‘Write On Me’ also oozes intimacy and soul whilst still keeping the bands sound fresh.
Overall ‘7/27’ is a more mature offering from Fifth Harmony with positive themes through out and overflowing with confidence. It’s no surprise that the bands confidence is peaking with an impressive roster of talent making their presence known along side the band. Artists such as Missy Elliot, Ty Dollar Sign and Fetty Wap all add their unique fingerprints to the record, making it an album to watch out for this summer.
‘7/27’ available now from Epic Records.
This Fifth Harmony article was written by Kellie Shearer, a GIGsoup contributor. Edited by Zoe Anderson.