This Josef Salvat article was written by Adam Mallaby, a GIGsoup contributor. Edited by Natalie Whitehouse.
Australian-born, London-living singer songwriter Josef Salvat owes a great deal to Web 2.0. Back in 2013, his debut single ‘This Life’ was picked up by music bloggers across the globe and propelled him towards a new generation of fans, who have likened his style to a Morrisey/Lana Del Rey amalgamation.
He’s already experienced a raft of success, scoring a top 30 UK hit with a cover of Rhianna’s ‘Diamonds’, which was also used in Sony’s 4K Ultra HD TV advertising; opening for Banks on the UK leg of her Goddess tour; and playing festivals like Lovebox and the Netherlands’ Lowlands.
Originally only released in France in October last year, Salvat’s debut ‘Night Swim’ is now getting a UK and international release. The 16-track LP comes hotly anticipated as the follow up to 2014’s ‘In Your Prime’ EP, and it’s a hankering slice of chilled summer pop.
‘Night Swim’ feels like a carefully placed diary that someone wants you to read, and through a series of small symphonies, Salvat lets the listener in on his deepest desires and fears. There’s tales of late night lust on ‘Hustler’ – a hip, mesmerizing track, and privacy issues on title track ‘Night Swim’, while desperation is drenched across the lovelorn ‘Better Word’.
The production on ‘Night Swim’, courtesy of Rich Cooper (Mystery Jets, Razorlight), is clear on the album’s standout numbers. ‘Constant Runners’ is glossy with epic crescendoing choruses and a great hook, ‘Shoot & Run’ lets Salvat “leave it all behind” in a sweep of synthesizing warbles, and ‘This Life,’ with its hand-clap-rhythm, provides a contemplative moment, asking if there’s “more to this life.”
As chart success goes, there are some real chances on the LP. ‘Open Season’, which already peaked at the top spot in France is a slick electro sunburst full of “I believe in you” chants, and the oscillating ‘Paradise’ could be an instant dance hit.
This is adult pop music at its best and Josef Salvat’s 2.4million (and counting) Spotify streams can’t be disregarded. With a UK tour set for March 2016, it’s time to take the plunge and indulge your ears.
‘Night Swim’ is out now via Sony.