This Milk article was written by Jack Dodd, a GIGsoup contributor. Edited by Jake Willis
“No use crying over spilt milk” is a term often used to describe a negative event in a person’s life that they now have no control over. This event could range from running around naked at a house party in a narcotic exuberance, to simply forgetting a relative’s birthday. The fallout from said event is a lingering frustration and a desire to never make the same mistake again.
This logic is one that can be applied to the 2012 debut album of Essex four- piece The Milk. The band has described how ‘Tales from the Thames Delta’ didn’t quite turn out how they wanted it to be and after initially gaining some good reviews the band seemed to fade.
Now signed to a new label, Wah Wah 45, the band are trying to make amends with their follow up record ‘Favourite Worry’. The excellent musicianship of the band is something that can’t be denied and this is a record you can tell they have put everything into, but unfortunately sometimes everything just isn’t enough.
The genres and influences of the music are easily identifiable: Soul, RnB, and Funk and Gospel- a dash of Otis Redding, a pinch of Sam & Dave but unfortunately, great influences don’t make great records. Stand out tracks ‘Wanderlust’ ‘Deliver Me’ and “Favourite Worry” carry enough edge and personality in them to fool the listener into believing the aforementioned statement, but the rest of the album drifts into Tesco CD section banality.
Front man Rick Nunn has an absolute belter of a voice but it just isn’t used in the right way. It becomes bland and over the top, and clichéd lyrics block the album from resounding on a meaningful level.
Listened to through honey-coated headphones, album opener “Wanderlust” is a James Bond theme song done in the style of James Brown. A thousand times better than Sam Smith’s current hit, it sets up the rest of the album perfectly. Yet from there on we get a landslide of mediocrity.
‘Loneliness Has Eyes’ sounds like Starsailor. ‘No Interruptions’ is Amy Winehouse with no realism or believability and ‘Trouble Gonna Bring Me Down’ sounds like a song destined for the gastro pub jukebox.
There are certain moments when the album improves. The previously mentioned ’Deliver Me’ sparks interest with its call and response vocal, whilst the closer “Favourite Worry” builds to a satisfying crescendo, yet the album fails to draw the emotional blood that this type of music should.
The Milk are not alone in this type of artistic insincerity. Leon Bridges, James Bay and many others fall into the same category and it’s happening far too much at the moment.
The musicianship and enthusiasm of ‘Favourite Worry’ makes the album an average listen but it is always a shame when the talent of the artists could have made it so much more.
‘Favourite Worry’ is out now on Wah Wah 45s