Originality60
Lyrical Content75
Longevity70
Overall Impact68
Reader Rating1 Vote80
68
Innovation is king and The Molochs do not do it. ‘America’s Velvet Glory’ loses itself trying to find the glory of decades past instead of trying to push the boundaries of music in 2017

In the past year or so, music has seen the resurgence of many decades old sounds. When dealing in a return to more classic sonic trappings and song structure, there exists a fine line between reinvention and pastiche. The Molochs album ‘American Velvet Glory’, unfortunately does not do much to distinguish itself. As far as the sound is concerned, the album sounds great.

Borrowing from the sounds of Pink Floyd, The Doors, Bob Dylan and others, the homage is strong. However, homage only gets a band so far. In order for an LP to be truly memorable, it must do something new with the sounds it pays homage to. The Molochs do not do that. On top of the dearth of originality insofar as the sonic backdrop is concerned, the lyrics tend to be vague, and even when they are not vague, they are not the most compelling.

While this record is good on most fronts (importantly not great), in 2017 you have to be better than good. One has the capability to go back and listen to the musicians that seem to have inspired The Molochs here and find much more compelling music. Listen to any of Floyd’s Syd Barrett era material instead of picking this up and you will find much more interesting music. In a world with albums like ‘Awaken, My Love,’ ‘America’s Velvet Glory’ simply does not succeed. Innovation is king and The Molochs do not do it. ‘America’s Velvet Glory’ loses itself trying to find the glory of decades past instead of trying to push the boundaries of music in 2017.

‘America’s Velvet Glory’ by The Molochs releases on January 13th, 2017. For more coverage of all things music stick with GIGsoup

The track-listing for ‘America’s Velvet Glory’ is …

Ten Thousand
No Control
Charlie’s Lips
That’s the Trouble With You
The One I Love
Little Stars
No More Cryin’
You and Me
New York
I Don’t Love You
You Never Learn

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