A platinum run from Houston’s flame, Travis Scott dropped ‘Astroworld’ and created a frenzy. From the powerful names assisting on this project to the beat transitions submerging the listener in a deep experience. We received bangers and vibes in a detailed piece from an ultra-talented Yeezy inspiring artist in Travis Scott. This review is a little late, but can a real review on such a masterpiece can’t be written after one rotation. The hype around an album needs to be silenced before the flood of thought is under control. Really, it was necessary to play this album, get the feel over and over and over and over again before it was respectable to even have the audacity to write a real opinion on this piece.
La Flame has been on the radar since 2013 with Owl Pharaoh and his collaborative work on Grand Hustle and G.O.O.D music. Consistently making new fans and impressing his current followers. Each project is better than the last, yet the prior project in its time was great.
Think about Kobe Bryant (Happy 40th by the way), he came in the league young at the time rotating off the bench behind Eddie Jones. Kobe grabbed everyone’s attention in ’97 when he won the Slam Dunk contest and since then, kept the stove on high throughout his career and cooked. Now in Rap/Hip-Hop we have Travis Scott, kept in the shadows working with Kanye and T.I. Drops Owl Pharaoh along with a visual for Quintana. Around that time, he gets on the cover of XXL joining talents such as Action Bronson, ScHoolboy Q, Joey BadA$$, and Logic on the Annual Freshmen List. Side note, 2013 was arguable one of the best Freshmen Lists thus far. Since then, Travis has been bumping on all cylinders creating the best music he can in such an over saturated market of short attention spanned listeners and new music being dropped all the time. It’s hard to gain attention these days without something groundbreaking or an Instagram feed showcasing stupidity (cough… Tekashi 69).
Yes, Travis Scott was just compared to Kobe Bryant. Comparing Basketball legends to Hip Hop artists is the thing to do. Jay Z calls himself MJ all the time.
What attacks you in this project are the beat transitions and the artist features being secretly placed within songs to further withhold your attention. When Frank Ocean comes out of hiding just 2 tracks into a project, heads explode and the bar of expectations gets set high into altitude. Then SICKO MODE puts everyone on their heads with an always admirable Drake feature causing all fanboys to learn the lyrics quickly and sing along. Even sprinkled in some obvious samples paying homage to old Hip Hop in the track “5% Tint” using the piano keys in Goodie Mob’s classic track “Cell Therapy” released back in ’95.
A lot of people were involved in creating this project with the use of Travis’ artistic mind for detail and it doesn’t go unnoticed. With production and sound often being construed in a way that meets his voice and style. Astroworld further separates Travis Scott from other artists and we can see why Nicki Minaj was upset with being overshadowed. Scott is damn good and it’s being solidified after every track.
‘Astroworld’ is an odd name, it’s mysterious, is it going to be a rock album like Kid Cudi’s attempt when he released ‘Speedin’ Bullet 2 Heaven’? Was this album going to be a result of trying too hard to be creative? No, neither of those. ‘Astroworld’ is a place, an amusement park we don’t want to leave. It encompasses our wildest dreams, darkest fantasies, and unique fears. Every song (or ride) leaves the listener in awe and back in line to ride again.
The best part of the project is hiding the features. When you think about it, all features do is steal the attention away form other songs. It keeps the listener from skipping around the album and forces them to play it all the way through. Never missing a beat, a synth, a feature, a voice. Overall, Astroworld is an amazing project and if we were to rank all of Travis Scott’s projects, this album is number one.